Juliet Stott says, “Mobile first is not a luxury but a necessity if your ecommerce business is to keep pace with the rapid growth in mobile use.  

One in five people in the world own a smartphone and one in 17 own a tablet, according to BI Intelligence.

Revenues from mobile sales in Europe and the US continue to grow dramatically too. In the last four years they are up from 2.2% in 2010 and predicted to grow to 23% by the end of 2014, meaning transactions made on the go will be worth $101bn.

Research from Intelligent Positioning showed that mobile and tablet traffic is also set to overtake that from the desktop this summer”.

Five user traits to consider when designing for mobile commerce

‘Econsultancy’ Blog

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