Todd Wasserman says, “In an effort to compete with other online shopping destinations, namely Amazon, Google announced it was adding customer reviews to searches on Thursday.

Searches for terms that could be construed as products, like “blender” or “lawnmower,” will now include reviews on a five-star scale that are aggregated from merchants, third-party sites and editorial sites”.

Google Adds Amazon-Like Ratings to Searches

Mashable

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