Jami Oetting says, “Congrats! You’ve sold your client on the idea that a new website — one that provides a more user-friendly experience and increase sales and opportunities.

Actually making this vision a reality is a whole other story, though. To make this happen, you need understand how your client’s future visitors will see and read the information and visuals you’ve worked so hard on. Will the visitor ignore that compelling call-to-action on the sidebar? Will your fancy navigation only confuse prospects? What information will people remember after they leave?”.

Introduction to Eye Tracking: Optimizing Your Content for How People Read 

HubSpot

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