‘5 Ways to Use Instagram for Marketing’ by John Chow
Chow says, “You probably already know that Instagram can be used to engage and interact with customers. And, between 200 million active users and not being widely used major brands, it’s a great platform to use in marketing. And, here are five ways that you can use Instagram to accomplish all of your marketing needs.
1. Tell Your Brand’s Story
When it comes to telling your brand’s story, the adage “A picture is worth a thousand words” is pretty spot-on. An image is perhaps the best way to showcase to your customer’s what your brand is all about. Whole Foods shows delicious images of fresh produce and platters. Starbucks captures refreshing Frappuccinos. Whether you want to raise awareness or make people laugh, Instagram is a great platform to tell your brand’s story. Just remember to use relevant captions and hashtags when posting images”.
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