Milad Oskouie says, “There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement. Giants like Amazon and Google use it. Even the Obama presidential campaign used it.

A/B testing simply means that while a certain amount of people continue to use product A, a percentage of people are requested (or are anonymously required to) use product B. Results between the two are compared to see which fares best. To some, A/B testing is more of a philosophy, than just a way of testing”.

Why Your A/B Testing Isn’t Working As Well As You Think

Website Magazine

Sharing is caring