Steve Dille says, “Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC.

Marketers today have to consider an enormous number of factors when sending messages to customers and prospects. Not only do we need to think about mobile-optimizing our emails, but now we need to consider whether other mobile channels would be more appropriate for a given interaction: Would a text be more relevant? Mobile push notification?“.

How Are Email Marketers Handling The Shift To Mobile? How To Prepare

Marketing Land

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