‘What Happened after Google Pulled Author and Video Snippets: A Moz Case Study’ – MOZ Blog
Cyrus Shepard says, “In the past 2 months Google made big changes to its search results.
Webmasters saw disappearing Google authorship photos, reduced video snippets, changes to local packs and in-depth articles, and more.
Here at Moz, we’ve closely monitored our own URLs to measure the effect of these changes on our actual traffic. The results surprised us.
Authorship traffic—surprising results
In the early days of authorship, many webmasters worked hard to get their photo in Google search results. I confess, I doubt anyone worked harder at author snippets than me”.
What Happened after Google Pulled Author and Video Snippets: A Moz Case Study
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