‘Retaining SEO Value in Syndicated Content and Partnerships’ – MOZ Blog
Laura Lippay says, “Six years ago, Yahoo! was called out (on this very blog!) for buying text links. Being the lone SEO at Yahoo! in the US at the time, training, teaching, guiding and policing all of the people involved in over a dozen Yahoo! Media websites, my heart stopped when I saw this post. The thing is, though, I knew the biz dev team at Yahoo! had absolutely no concept of link exchanges for SEO (that said, I have no idea about Great Schools – those were some nice anchor text links).
While most SEOs work on link relationships, most biz dev folks, especially in mid to larger sized online companies, work on business relationships”.
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