Ben Plomion says, “Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be the new black!

The reason behind this trend is video’s potential to reach and connect with millions of viewers worldwide. With video, the message is immediate, interactive and influential – something that a page of text is not“.

Why LinkedIn’s Acquisition Of Bizo Is A Big Deal For Digital Marketers

Business2Community.com

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