‘What is the state of mobile advertising today?’ – ‘Econsultancy’ Blog
Ben Davis says, “Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.
In this context, it seems appropriate to ask more generally, “what is the state of mobile today?”
So, for this post I’ve gleaned Chris O’Hara’s views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).
From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today”.
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