‘9 Proven Ways to Write Better Headlines, for More Clicks’ – Web Marketing Today
Pamella Neely says, “Headlines make or break a piece of content. They are so critical to the success of a piece that it is common for master copywriters to spend as much time on their headline and opening paragraph as they do on the rest of their copy.
Why do they do this? Because if the headline doesn’t grab your audience, nothing else about your content ever will.
Without a strong headline, your readers will never see the rest of your content. No matter how good it is.
The news and culture site Upworthy.com has reported swings of up to 500 percent in traffic based on tweaking the words in a headline”.
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