Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’.

However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud.

The Cross-Channel Marketing Report 2014 found that the focus of marketers continues to shift from traditional to digital marketing channels”.

Mobile advertising investment shows £1.9bn shortfall: report

‘Econsultancy’ Blog

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