Kim Celestre says, “Chances are, you’ve recently visited a brand’s webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand’s products. Today, media galleries are all the rage as marketers attempt to capture the priceless content their audiences are generating on social networks and at live events. But before you run out and invest what’s left of your 2014 marketing budget on a social content curation platform (see Figure 2 from this report) make sure social content curation will help you:

  1. Drive exploration of your offerings. Curation for curation’s sake is the wrong approach, yet I see many brands burying their UGC galleries in the bowels of their websites. Consider how social content curation will help prospective buyers explore your products. The content should show your prospective buyers how your product meets your customers’ needs”.

Two Things To Consider Before You Invest In A Social Content Curation Platform

The Forrester Blog

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