‘7 Key Insights Into B2B Content Marketing and Lead Generation’ – ‘Business 2 Community’ Article
Jeff Zabin says, “The 2014 Benchmark Report on B2B Content Marketing and Lead Generation reveals various insights into how B2B companies are creating, licensing and utilizing content assets to demonstrate thought leadership, raise brand visibility – and, perhaps most importantly, generate qualified leads. Some of the insights are obvious; others are not.
The research was conducted in Q2 2014 by Starfleet Media; 261 B2B marketing and sales professionals participated. The final report can be accessed here.
Following are 7 key takeaways for B2B marketers to consider“.
7 Key Insights Into B2B Content Marketing and Lead Generation
Comments are closed.
