Cyrus Shepard says, “The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic.

In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk!

Of course, we knew we had to try this ourselves”.

Experiment: We Removed a Major Website from Google Search, for Science!

MOZ Blog

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