‘SEO – Risky Business for Small Businesses’ – ‘Website Magazine’ Article
Frank Spohr says, “Optimizing websites so they rank high in Google’s search engines is big business. Ranking in the number one position for a popular keyword can bring in roughly 36.4 percent of that keyword’s traffic to your website according to Optify’s 2010 CTR study. Ranking in the second position may seem like a safe bet, but study data revealed it only yields around 12 percent of the keyword’s traffic. The picture becomes grimmer as you drop into position three and below where click-thru rates drop into the low single digits with rank 10 bottoming out at 2.2 percent. With a 1655 percent difference between the first and last ranks on the first page of Google, it is no wonder companies pay serious attention to attaining the number one spot“.
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