Josh Manion says, “Understanding the customer journey and delivering relevant experiences has never been this critical. 

Recent research by eBay and Deloitte revealed that a third of UK and German consumers used multiple channels when making recent purchases, with this rising to two in three for orders over £100.

This presents today’s marketers with a unique challenge. They need to deliver customer experiences that are coordinated across all channels, with personalised and relevant messaging and content”.

The customer journey & relevant experiences are the new business imperatives

‘Econsultancy’ Blog

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