Greg Finn says, “During the Q2 Earnings call last month, Twitter reported that 14% of users accessed the service via third party apps during the quarter. However, in a new SEC filling released yesterday, the company changed that number to 11% of users.

This is an important metric as users that don’t use the official Twitter app, mobile web or desktop iterations don’t see ads.  In the official earnings report slides, that metric was changed yesterday to state:

Updated as of August 11, 2014. Twitter previously indicated that for this period approximately 14% of all active users used applications that have the capability to”.

Twitter Flips Reporting, Claims 3% More Users Saw Ads In Q2 Than Initially Reported

Marketing Land

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