Lindsay Kolowich says, “Wouldn’t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!

But unfortunately, just because something works for other companies doesn’t mean it’ll work for you. While best practices can give you a great jumping-off point, if you really want your business to be successful, you’ve got to put these best practices to the test. Your company is different, your sample size is different, your audience is different, and there’s conflicting data floating around out there about landing pages — so the only way for you to find out what works best for you is to test”.

Landing Page Best Practices You Should Still Test For Yourself

HubSpot

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