James Diamond says, “Every day we are bombarded with new marketing channels, customer channels and the never ending battle of stakeholder management. This means marketers need to focus on message creation, execution efficiency and conversion testing across every platform in order to meet the challenges of managing cross-channel interactions and the demands of the hyper-connected consumer.

The other day a client asked why I was so persistent that they increase their efforts around testing. My response was simple: “Your customers see on average 5000 marketing and advertising messages per day. You don’t have long to grab their attention and what’s more, you need to stand out from the crowd. In all honesty”.

Top 10 testing strategies for single and cross-channel marketers

‘Experian Marketing Forward’ Blog

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