Ginny Marvin says, “In its latest move to prove the value of its AdWords advertising platform, Google haslaunched Website Call Conversions. The new conversion type tracks phone calls that happen after a user lands on a website from an AdWords ad.

By adding code to their sites, advertisers can track whether calls are made by users who click on a phone number or dial the number from their phones. When a user arrives at the site after clicking an ad, Google dynamically generates a unique phone number that can display for up to 90 days. Reporting shows which keyword and ad generated a call.

Google offers the ability to assign different values to calls generated from pages on a site that are geared toward different stages in the sales funnel”.

Google Lets Advertisers Track Phone Calls Generated From Websites

Marketing Land

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