Tal Siach says, “If a tree falls in the forest…

For decades, marketers have relied on their ability to tell a good story – and relied on mass media to do the rest. Twenty years ago, putting an ad on heavy national TV rotation would ensure it would be seen by 80% – 90% of your target audience.

Today, media – and consumer attention – are more fragmented than ever. The average user has access to 168 television channels, visits dozens of websites monthly, remains on a web page for less than 10 seconds, and switches screens 27X an hour.

For marketers across the board, this reality presents unique challenges that are addressed through the rise of programmatic buying, cross-channel retargeting, and relentless media optimization”.

Promote, Partner Or Pay: Maximizing Your Content Distribution

Marketing Land

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