Matt McGee says, “Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late Thursday.

If you missed the news, Google said that AdWords will no longer allow advertisers to prevent their ads from showing up on “close variants” of their keywords — i.e., ads will, by default, show up on both the advertisers keywords and on close spellings. If you bid on the singular version of a keyword, it might also show on the plural version and you can no longer tell Google you don’t want that. Your ads might also show on misspellings and other “close variants” of your keywords”.

Search Marketers Tear Into Google Over AdWords Exact Match Change

Marketing Land

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