Jeanne Jennings says, “This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx.

Note from Jeanne: All of us at Alchemy Worx are very excited about Touchstone, a new subject line tool we’ve developed that’s currently in beta (sign up for free here). Below is an article written by Abigail Boswell, a marketing manager with our agency, with some learnings on subject line performance from Touchstone.

The subject line is the most critical piece of content in your email campaign – it is seen by and influences every subscriber that receives your email to their inbox and can be the most effective way to get your message across to a broad audience. So it’s not surprising that writing the perfect subject line is like the Holy Grail for email marketers – and a popular topic for comment in the industry.

The problem is much of the advice lacks empirical evidence; it is based on known or observed spam filter rules, years of experience, trial and error, or received wisdom”.

The Best and Worst Words to Use in Subject Lines – New Research

ClickZ Blog

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