Selena Larson says, “In its latest effort to engage newbies, Twitter is sharing “favorite” tweets on some accounts as if they are re-tweets. It comes on the heels of another experiment earlier this month that displayed suggested follows in your timeline, similar to ads.

Twitter CEO Dick Costolo hinted at timeline changes in the past, so the new features aren’t entirely unexpected. The company is trying to attract and retain users, something it has historically struggled with—showing new users favorites and suggested follows from friends could encourage those new eggs to get involved.

For Twitter power users however, that’s a problem”.

Twitter’s Retweet Experiment Will Make You Rethink Your Favorites

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