‘Why data is the missing piece of your marketing puzzle’ – ‘Experian Marketing Forward’ Blog
Erin Haselkorn says, “With more than half of marketers personalizing messages across more than one channel, and 87 percent of companies engaging in cross-channel marketing, the need for data insight is great. A variety of channels and a strong need to engage with consumers on a personal level means looking for new ways to better understand the consumer.
Data-driven marketing: The new norm
Information contained within a company database and through third parties helps provide a wealth of information to drive consumer engagement and connect on a deeper level. Marketers without solid analytics and intelligence are left handcuffed by an inability to really understand their best customers and find more of them. However, even with this need for information, many marketers today are struggling to find this insight”.
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