‘Email Marketing: Behavior-triggered emails and corporate partnerships boost email list 2,400% in three months for nonprofit’ – MarketingSherpa Case Study
Courtney Eckerle says, “Statewide program Healthier Tennessee has the goal to inspire people to eat better, move more and quit using tobacco. To do this, the marketing team developed a “Small Starts” initiative, buoyed by behavior-triggered email sends and a “Fresh Starts” giveaway.
Beginning with only the short list of coalition partners and a small subscriber base, this case study will show you how the campaign realized an email database spike of 2,400% during the initial three-month launch period“.
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