‘Your Essential Guide to Brand Integration on YouTube’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “Boost brand awareness and customer engagement by integrating your brand with a YouTuber’s audience.
“Brand integration is when a brand buys a YouTuber’s audience using product placement tactics or by sponsoring the creation of a video that would not have otherwise existed on a channel,” according to ZEFR.
The types of deals include a mention as sponsor of the video, a product mention, custom content, product design, and multiplatform promotions.
“Many integration deals result in lasting relationships between YouTubers and brands,” according to ZEFR”.
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