‘Content Wins Customers … If Sales Reps Can Find It’ – HubSpot
Emma Snider says, “Great news, marketers! A new infographic fromDocurated shows that the work you do pays off:83% of companies cite high-quality content as a top driver of winning new customers.
But there’s a slight glitch in the baton handoff to Sales. Those awesome pieces you’re putting out? Reps can’t find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point“.
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