Adam Sutton says, “Marketers focus on the content of a page and let developers worry about the load time. Does it matter if the customer has to wait another two seconds to see a page? 

The answer in this case study is “yes.” This ecommerce team increased conversion rates nearly 17% sitewide by reordering when content displayed on its pages. Find out why your social sharing buttons might be costing you sales“.

Ecommerce: How an online retailer achieved a 17% conversion lift with faster page loading

MarketingSherpa

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