Sharmin Kent says, “Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it’s critical that the content propelling a prospect through the pipeline is informative and relevant. An organization’s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare.

For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. Aligning marketing and sales goals ensures that a marketing team produces the kind of content its sales team needs to close more deals, and that sales can provide marketing with current and relevant ideas for content creation“.

How Marketing Can Collaborate with Sales to Create Engaging Content

Business2Community.com

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