‘How Consumers Engage With Small Businesses on Facebook’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Most consumers say Facebook is the most useful social network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
The report was based on data from survey of 1,000 adults in the United States age 18-29 who are interested in buying products and services from local/small businesses and who own at least a desktop/laptop computer and a smartphone or tablet.
Some 62% of respondents say Facebook is the most useful social network for researching small businesses before purchasing, compared with just 12% for Pinterest, 11% for Twitter, and 9% for Instagram”.
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