Ginny Marvin says, “Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones; yet, Amazon is one of Google’s largest text ad advertisers, and the online retailer gets a cut of click revenues from running Google’s AdSense ads on its site.

That relationship could get a lot more adversarial in the near future: The Wall Street Journal reports that Amazon is working on a competitive platform to Google AdWords. The platform would be driven by the shopping data Amazon has amassed as the world’s largest online retailer”.

Amazon Plans To Take On Google AdWords

Marketing Land

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