‘Facebook Tries to Weed Out ‘Clickbait’’ – ‘Mashable’

Jason Abbruzzese says, “Facebook is tweaking how stories appear on its News Feed in an attempt to minimize “clickbait,” or headlines that attract users to click on a story that may not offer much substance.

The social network revealed the change in a blog post on Monday, citing continued pressure from users to present better content in the News Feed.

To do that, Facebook is employing a metric becoming increasingly popular across the Internet: time spent on page”.

You Won’t Believe This: Facebook Tries to Weed Out ‘Clickbait’