‘How To Understand Google Analytics Data’ by John Chow
Chow says, “I remember a few years back taking my first job as a web analyst – it seemed pretty easy at the time. I mean, how hard was it to read some Google Analytics reports and explain what was going on to the clients.
Little did I know how deep I would explore the world of analytics, and how this data has such a big impact on how businesses both big and small can use it to mold so many facets of their business. Studying the teachings of super-smart guys like Avinash Kaushik taught me the art of interpreting data, and how data may be more than meets the eye”.
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