‘B2B Marketers: Why Organic Content Is Your Weapon Of Choice’ – ‘Marketing Land’ Article
Jim Yu says, “Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content.
Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel.
In this post, we’ll take a look at what B2Bs said at the head of the year about their content marketing, and what results B2Bs are seeing in Q3 with new research showing organic content is the B2B marketer’s greatest ally. Then, we’ll touch on how to prepare for what’s to come with content”.
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