Jason Abbruzzese says, “Facebook wants to bring emerging market mobile advertising up to speed — by making speed less of a factor.

Facebook has launched a new option that allows marketers to target certain types of smartphone network connections, a move aimed at improving its advertising offerings in emerging markets.

“Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections”.

Facebook Bolsters International Ambitions With New Ad Option

Mashable
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