‘PPC Landing Pages – How Do You Compare?’ – ‘Website Magazine’ Article
Pete Prestipino says, “Search engine marketing software WordStream recently introduced a tool for grading landing pages designed for Google AdWords campaigns.
The tool is designed to help advertisers identify missed opportunities on their landing pages and discover ways they can improve page performance. WordStream’s AdWords Landing Page Grader offers a diagnostic view of sorts, providing metrics such as conversion rate, keyword relevance and mobile optimization“.
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