‘The Internet of Things: Consumer Adoption and Perception’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to a recent report from Acquity Group.
Moreover, 69% of US consumers surveyed say they expect to own an in-home “Internet of Things” (IoT) appliance in the next five years.
A significant number of consumers also expect to purchase wearable IoT devices—such as smartwatches and heads-up displays—in the coming years. Some 7% of say they already own this type of device, and twice as many (14%) expect to do so by 2015. Exactly half of the consumers surveyed say they may purchase a device in this category in the next five years”.
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