Amy Gesenhues says, “Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine.

According to a video benchmark report from video marketing and analytics platform Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content.

Based on a poll conducted by marketing research firm Demand Metric and sponsored by Vidyard, the video marketing benchmark report included survey data from 235 respondents representing B2B, B2C and agency organizations”.

Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content

Marketing Land

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