‘Your Leads Are Annoyed With You: Here’s Why’ – HubSpot
Lisa Toner says, “When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list.
But never forget that behind every ebook download form and every demo request, thereare real human beings. Human beings with mood swings, families, insecurities, personal and company goals.
If you knew these individuals personally, would you play mind games with them? Probably not. So why do so many marketers and salespeople opt to play mind games with leads and prospects?”.
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