Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”.

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content

MOZ Blog

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