Simon Penson says, “he news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process. The announcement comes hot on the heels of the news from Pinterest that it has, for the first time, also opened up its vast treasure trove of data to businesses via its new interface. Data-driven content strategy is something I have spent the past 15 years pursuing and so the addition of such insight moves that process on further than ever and today I want to look at actionable ways in which these... [...]

Rand Fishkin says, “We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution”. But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content MOZ Blog  [...]

Chow says, “Everyone who runs a website has the same thought going through their minds at some point every day – how do I generate more traffic to my site?? Especially when it comes to a small business with a tight SEO/marketing budget! There are a few options that cost money – ie SEO, PPC and banner ads – however there are a few ways to generate traffic without spending any extra money. Let’s review those options! After all, why spend money when you don’t have to?”. Increasing Web Traffic – The How To’s John Chow’s Blog  [...]

Jon Myers says, “August marked the 20th anniversary of the first ever online transaction – a copy of Sting’s album Ten Summoner’s Tales. Since then, ecommerce has gone from strength to strength with 95% of us now shopping online. In the same way music trends have come and gone, over the last two decades marketers have had to evolve the way they engage with consumers online; fielding both shifts in consumer behaviour and the way Google displays its results. If there is one thing that retail marketers have learned about advertising on search engines over the years it’s that relevancy... [...]

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m so disappointed! The train wreck that was the Facebook page for Amy’s Baking Company of Scottsdale, Arizona is gone. You’ve probably heard the story, though. First the owners had a meltdown on Kitchen Nightmares. Then they insulted people left... [...]

James Arnold says, “Twitter and other social media platforms are great ways to keep in touch. What started as a purely personal platform for people to re-connect with friends and family has today become a marketing tool for business, small and large. Businesses are literally hustling up to get attention on social media platforms and leave their mark on people. There is no doubt that Twitter is a great marketing tool for businesses and taking the right steps is the only way to get noticed. But what are these right steps? In this article we will be looking at a few great ways to use Twitter for... [...]

Jesse Lakes says, “Over the past decade, global online commerce has grown to become a goliath of an industry, responsible for over $1.23 Trillion in sales last year alone according to Statista. Thanks to today’s new technologies, it has become much easier to reach audiences all over the world, no matter where you are. This creates some amazing opportunities to promote or sell both digital and physical products internationally and some of the world’s largest storefronts, like Amazon and iTunes, are there to help you. However, this wildly dynamic opportunity comes with some major hurdles... [...]

Sonia Simone says, “If you’re a writer, you might have heard this most of your life. People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession”. The 7 Things Writers Need to Make a Living ‘Copyblogger’ Blog  [...]

Bruce Ernst says, “There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India. In the story, the five blind men come upon an elephant. One blind man feels the elephant’s leg and calls out, “It’s a tree!” Meanwhile, another blind man touches the elephant’s trunk and says, “I’ve found a snake hanging from the tree!” It’s a perfect example of a group of people who cannot see the entirety of their situation, but instead chose to focus only on that which is in front of them. Perhaps if the five blind men had communicated and... [...]

Kohki Yamaguchi says, “Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many different pricing options. Just a few decades ago, there only used to be two options: CPC (cost per click) and CPM (cost per 1000 impressions). Now there are dozens. Pricing options have important implications on advertisers’ budgeting strategy. In this article, we will take a look at what caused the explosion of pricing options, and how advertisers should respond to the complexity”. Pay Per What? Choosing Pricing Models... [...]