Kevin Webster says, “Refreshing the look and feel of your website is an important business process with far reaching implications. While there are many things to consider during the transition, it’s important to consider web analytics, to track the effects of your changes.

Whether you are embarking on this journey with your own staff, or you’ve engaged an outside vendor to do the web redesign for you, here’s some important web analytics points.

URL Structure and Page Titles

Some web redesigns only affect look and feel, and all URLs and page titles remain the same. If however you are adding additional pages, rearranging your categories, or perhaps rebuilding he site from top to bottom, utilize analytics to gauge the effectiveness of those changes”.

Analytics Crucial to Website Redesign

Website Magazine

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