‘Content Distribution Is A Hot Mess Right Now’ – ‘The Forrester Blog’
Ryan Skinner says, “Publishers Are Engaged In Self-Harm With Marketers As An Accessory
You remember when the email spam problem maxed out almost a decade ago? Or when content farms threatened to turn Google search results into useless piles of keyword-slurry? Or peak belly fat?
There should be a word for the moments when the mechanisms that aim to keep our electronic information corridors running well, fail.
It’s shaping up to be one of those moments for the content distribution space (and particularly its sub-discipline native advertising or sponsored content).
You can pity the reader who arrives at an article on many publishers’ websites today; I’m talking about you, Guardian and Forbes, but also you, New York Times and Washington Post. How is the reader to know if the article they’ve come to read is the product of a straightforward pay to publish play”.
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