Andy Lombard says, “Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors.

Social marketing is a powerful tool that is critical in B2B sales. B2B organizations are just beginning to embrace social and understand how to tie it back to their business objectives. Brands that don’t capitalize on it are handing the advantage to their competitors.

Google Plus content appears prominently in Google search results, and authorship images are even shown when users are logged in and the authors are in their circles”.

The Case For Embracing B2B Social Marketing

Marketing Land

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