‘The Dotted Line Required for Social Business Success’ – ‘Business 2 Community’ Article
Dan Newman says, “As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be, the people! The word “Social” in social business is the major change that leaders and brands must embrace which means a new focus must be made on improving who, how and why we communicate.
Before we get into designing a culture that embraces this shift in communication and collaboration we must first understand the technology and innovation that are driving this change“.
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