‘The Most Effective Paid Digital Media Channel in 2Q14’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar.
Social demonstrated the best cost efficiency of the four paid online channels examined (social, portals, networks, and exchanges), indexing 70% cheaper than the average cost for digital spend and showing a 32% decrease in cost quarter over quarter.
The reduced pricing of social inventory in 2Q14 came thanks largely to the increased use of demand-side platforms (DSPs), which allow for programmatic and real-time buying”.
Comments are closed.
