Pamela Vaughan says, “File this one under Why You Need to Test Stuff for Yourself.

A couple of months ago, we got rid of thesecondary call-to-action (CTA) we were using at the bottom of our blog posts to increase blog subscriptions, and replaced it with an actualsubscribe form.

The logic behind this was, rather than making visitors click through to a landing page in order to subscribe to our blog, we’d allow them to subscribe right there at the bottom of the post — saving them the extra click, and reducing friction for conversion.

Makes sense, right? And it worked! Our post view-to-submission conversion rate increased 4X once when we switched over to the forms“.

Which Works Better for Blog Conversion: A Standard CTA or a Full Form?

HubSpot

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