Anna Rodriguez says, “If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with a staggering 93 percent of marketers focusing on content, according to a 2014 research by the Content Marketing Institute. The study also revealed that 42 percent of business-to-business or B2B marketers actually think they are good and effective at it.

Content marketing is more than a fad but also the future. Econsultancy’s first Content Marketing Survey Report showed that nearly three-quarters or 73 percent of marketers agree that “brands are becoming publishers,” and an overwhelming 90 percent of respondents also believe that content marketing will become more important in the next year. The most common objective is to increase awareness and brand engagement that almost half of the companies have set aside a dedicated budget and put up a dedicated team to make sure their objectives are realized”.

Content Marketing Blunders That Harm Your Business

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